Nestled in the semi-mountainous Platanias area of western Crete, at the top of the Gra-Lygia hill and sheltered by the imposing Lefka Ori (White Mountains), Loupakis Winery (Κτήμα Λουπάκης) is one of Chania’s most authentic and memorable wine experiences.
Location & Setting
Situated at an altitude of approximately 228 metres in the Metochi area of Platanias, Chania, the estate benefits from the cooling shade of the White Mountains — a natural advantage that extends the growing season and preserves the freshness and aromatic complexity of the grapes. The combination of mountain breezes, limestone soils, and Mediterranean sunshine creates ideal conditions for crafting wines of genuine character.
The Wines
Loupakis is a small boutique winery with a clear philosophy: let the land speak. The estate focuses on native Cretan grape varieties, particularly Kotsifali and Vilana, celebrating the island’s viticultural heritage rather than chasing international trends.
Among its wines, the Xadi range has garnered attention — both the Xadi Red and Xadi White are available at accessible prices (around €7.70), making them a perfect entry point for those discovering Cretan wine. The red, based on indigenous varieties, delivers the warm, spiced fruit character typical of Chania’s inland terroir. The white showcases the freshness and floral notes that make Cretan whites so appealing in the summer heat.
The Experience
Visitors who have made the trip to Loupakis consistently describe it as “simply amazing” — super friendly, authentic, and far from the tourist trail. It is the kind of winery where you feel the passion of a family that has been cultivating this land for generations. A call ahead is recommended to arrange your visit (the phone number is available on Google Maps), and same-day visits have been known to be accommodated.
Why Visit
If you’re exploring the wine route of Chania, Loupakis Winery offers something that larger commercial wineries cannot: intimacy, authenticity, and a genuine connection to the land. Pair a visit with a drive through the foothills of the White Mountains and lunch at a local taverna for an unforgettable afternoon in western Crete.
“Felt really authentic. I would recommend this to anyone looking for an interesting wine experience.” — Reddit, r/cretetravel